Life is complicated, but that doesn’t mean your laundry routine has to be. That’s the beauty of Seventh Generation’s EasyDose™ Ultra-Concentrated Laundry Detergent, where you get the right amount of liquid detergent every time.

Our EasyDose™ Auto-Dosing Technology does the hard work for you, measuring the right amount—every time. Just flip over the bottle, give a firm squeeze, and that’s it! One squeeze is all you need. Ultra-concentrated means ultra-convenient: you get 66 loads in a compact 23 fl oz bottle that’s easy to grab, easy to store, and easy to love.

Small Dose, Big Clean™: 60% less plastic, 50% less water, and 75% lighter when compared to our 100 fl. oz bottle.

Made with an advanced enzyme formula that can tackle your toughest stains.

Made with 0% dyes, synthetic fragrances, or artificial brighteners. Our lavender scent is refreshing, not overpowering, and made from 100% essential oils and botanical ingredients.

A USDA Certified Biobased Product 99% and formulated with advanced enzymes to tackle tough stains, EasyDose™ Ultra-Concentrated Laundry Detergent is a perfect choice for your family. Our refreshing lavender scent is made from 100% real essential oils and botanical ingredients for a smell that calms and doesn’t overpower. Easy to use, easy to store, easy to love—our Ultra Concentrated Laundry Detergent is on a mission to change the way your family thinks about clean.